What you’ll learn
How to plan a digital marketing campaign from start to finish.
Use multiple marketing channels to reach a marketing campaign goals.
Create campaign messages that are tailored to your target audience.
Understand how to measure a campaign
Launch your marketing campaign with customer centric messaging
Requirements
All you need is a working computer or the Udemy mobile app for this course.
Course is a great fit for people who are new to marketing an want to learn how to create a marketing campaign. A knowledge of basic marketing concepts (e.g. objectives, marketing channels etc.) and the role a marketer plays in a business is recommended but not required.
A growth mindset and willingness to learn, practice and persevere!
Description
Brought to you by real world marketers from Udemy’s marketing team!

Description

What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.

Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you’re an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centric

In this course, you will:

Learn the steps involved in planning and executing a marketing campaign

How to leverage the marketing funnel to identify your marketing campaign goals

Develop a campaign strategy statement that’s grounded in understanding your customer.

Use the Marketing Mix to highlight the right benefits for your audience

Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign

Develop basic A/B testing plans and learn other common marketing analytics terms.

Plan a launch a winning Marketing Campaign Strategy and Plan

Understand the components of a Creative Brief to effectively work with designers and copywriters!

And more!

This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we’ve faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!

Why this course?

In this course we walk you through the steps we take when creating a marketing campaigns. Our course is designed to complement channel-specific marketing courses on Udemy. You’ll find that once you’ve learned the “why” and “how”, you can apply it to boost the performance of any marketing campaign across any channel.

In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!

Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we’re always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!

So let’s do this! Enroll today and start marketing! We’re excited to meet you.

Who this course is for:
Students interested in learning how to create a marketing campaign across multiple digital channels.
Students interested in the steps involved in running a marketing campaign.
Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.
Fans of Cynthia & Jasmine!

What is ‘The 21-Day Launch Plan’?
A Simple 3-Week Plan To Launching A New Offer, Product, or Business

Creating a marketing funnel can be overwhelming…but it doesn’t have to be. This step-by-step system will show you how to launch an online marketing funnel that brings in customers at a profit…in just 21 days.

Step-By-Step Walkthroughs of Everything

We’ll never tell you to “go create a landing page” or “go set up a Facebook ad.” Instead, we walk you through the entire process so you know exactly what to do and you feel confident implementing every step of this highly effective process.

Fill-In-The-Blank Email And Sales Page Templates

Just use these 6 templates to create high-converting emails and sales pages…even if you’re not an expert copywriter!

Includes Tons Of Valuable Resources, Tools, & Bonuses

When you sign up for the 21-Day Launch Plan, you’ll also get a FREE copy of FreshKey (our custom-made keyword research tool), FREE access to the “3x Method Mini-Class,” and 22 valuable handouts, checklists, and worksheets to help guide you through the launch process.

The 21-Day Launch Plan
FREE
With 14-Day Trial Membership
Prefer To Buy?

Add To Cart – $27

What’s Inside The 21-Day Launch Plan?
(Click an Icon To Learn more)
Create Your Offer
Create Your Funnel
Run A Traffic Test
Convert Non‑Buyers
Create Your Offer
What the “inverted funnel” is and why it’s so important in helping you to create a profitable funnel
How to create a flagship product that delivers a “Wow!” experience to your customers
Our 5-point checklist to creating an irresistible, super-low-ticket offer that exists for one reason and one reason only: to convert prospects into BUYERS
8 crucial things to consider when creating your Lead Magnet, plus: the 8 best types of Lead Magnets (choose the one that best fits your business model)
Create Your Funnel
The 8 critical elements you should include on your landing pages, and how to optimize them for maximum conversions (hint: people always click on images, so make them do something!)
What a “reverse squeeze page” is, and how to set this up to deliver value in advance (while building your email list at the same time)
Our “Million Dollar Sales Page Template”…just follow this template to quickly create high-converting upsell offers
Why 1-click upsells are so important, and our top recommendations on how to implement them on your website to maximize sales & profit
Get INSTANT Access To The 21-Day Launch Plan Now
FREE
With 14-Day Trial Membership
Prefer To Buy?

Add To Cart – $27

Run A Traffic Test
Follow along step-by-step as Molly shows you how to create your first Facebook campaign so you can quickly test your new offer without wasting your money or time
The easiest way to build a high-converting opt-in page (even if you’re a total tech newb)
Our “3-tier system” for deciding who to target on Facebook to create tightly focused, laser-targeted ad campaigns
When (and how) to scale your winning campaigns, so you can reap maximum profit from your best-performing ads
Convert Non‑Buyers
Convert Non‑Buyers
Learn how to convert non-buyers into buyers, without coming across as “too pushy” or “too salesy”
Access to 5 of our best-performing Email Templates (just copy, paste, and tweak them for your business!)
How to ascend your buyers to make higher ticket purchases (THIS is how you make real profit in your business)
The 6 types of “Profit Maximizers,” and how to find the perfect upsell for your business