There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.

In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.

Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.

In this course you’ll learn the step-by-step process to launch three different Google Ads campaigns:

Search Ads
Display Ads
Shopping Ads

By the end of this course you will be confident investing in Google Ads to grow your business. You’ll also discover how you can receive $100 in free Google Ads credits in this course.

Overview

Introduction

How Google Works and Why You Should Advertise On It

How to Budget for Google Ads

01 |Google Ads Set-Up

Set-Up Google Conversion Tracking

Definitions & Tool Recommendations

02 |Search Ads

What are Search Ads?

The 3 Types of Searches

Demo: Launch Search Ads

03 |Display Ads

What are Display Ads?

The 3 Types of Retargeting Ads

Demo: Launch Retargeting Ads

04 |Shopping Ads

What are Google Shopping Ads?

Demo: Google Smart Shopping Ads on Shopify

05 |Optimize and Grow

Google Shopping Analytics