Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.

Topics include:

Improving site indexability and crawlability
Creating your site architecture
Picking a domain name
Managing URLs
Avoiding duplicate content with canonical URLs
Using site tags
Using descriptive image names and alt text
Investing in structured data and schema markup
Optimizing your code

What will my site look like after this training course?
You’ll show the search engines that that number 1 result is where you belong. How? Like this:

You’ll target keywords that drive traffic and write content that convinces those visitors to buy or become returning visitors.
You’ll avoid costly basic SEO mistakes with a solid technical SEO foundation
Your site structure will guide the user and the search engines to your most important pages.
Your site is secure and faster
Your site has more links coming in, showing the search engines that you’re a trusted authority
You’re even doing better on SEO topics that you won’t see discussed in most SEO courses: marketing emails, social media, convincing your users to buy, accessibility, and usability. And completely ready to tackle the more advanced courses in Yoast SEO academy!

Get the Yoast SEO academy Premium subscription ▸
$499 for 9 courses, certificates and badges
What topics are covered in this All-around SEO training?
The content side of SEO
How to get your own list of keywords (keyword research) You’ll find out how to do your own keyword research. This module includes a screen recording that shows how we at Yoast go about it. Step by step, so you’ll know exactly what to do.
Includes template: keyword research sheet
Optimize your own SEO text (SEO copywriting) We’ll walk you through all the steps of writing an original, readable and findable blog post and help you avoid common SEO writing mistakes. And you’ll see how easy it is to optimize your texts with the Yoast SEO plugin.
Set up or improve your own site structure With your structure, you can influence which articles will rank higher than others in Google. After this course, you’ll be able to set up your own site structure, or improve the one you already have.
The technical side of SEO
Improve your site speed If your site is slow, your visitors might leave before they’ve even seen what you have to offer. And Google punishes slow sites with a lower ranking. We’ll show you how to measure site speed and how to influence it.
Make your site more secure About 60 – 80% of hacks are done for SEO purposes. When sites are hacked, hackers can insert spammy links that Google punishes you for. This will make your rankings drop. And it’s not easy to climb back up. There are a few simple things you can do to avoid being hacked: we’ll show you!
Look beyond your own website (off-page SEO) Too often, SEO is restricted to on-page SEO, but there’s a lot more out there:
Find out how to make other sites link to you, so Google sees you deserve a higher ranking (link building)
Keep your audience engaged with the right emails at the right time (email marketing)
Discover how social media can get you even more traffic (social media marketing)
Plus: outsmart your competition by going beyond SEO When your site is pleasant and easy to use for everyone, it will show in your numbers (bounce rate, average time on page, conversion rates …). Google likes these numbers and will reward you in your rankings.
Make your visitors feel at home (user experience or UX) User experience or UX has little to do with pretty colors. It’s about helping your visitor use your website in the most intuitive way. We’ll give you a few quick tips.
Open the door for everyone (accessibility) Everyone should be able to easily use your website, including people with an impairment. And it really doesn’t take much! With a few simple adjustments, you can improve your accessibility significantly.
Get more customers or subscribers (conversion rate optimization) With good SEO, you’ll get the right traffic to your website. But optimization shouldn’t stop there. What do you want your visitors to do once they’re on your website? Buy, subscribe, click? We’ll show you how to let your visitors do exactly that.
In other words, the All-around SEO training lessons will provide great insight into every essential SEO topic and more! And if you really want to master everything at an advanced level, our specialist courses pick up right where this course leaves off!

Make quick and lasting improvements to your site
We don’t stop at the theory: we help you practice actual SEO skills from keyword research to technical SEO
Developed by world class SEOs and education experts trusted by the world’s biggest brands

Geo Landing Pages
If you’ve ever built local optimized landing pages, you know how hit and miss they are to rank and how long it can take to build them at scale. Floyd has developed an advanced system to build geo local pages at scale using his proprietary software. This course shows you how to produce high quality, consistent, and technically strong local landing pages that rank across local neighbourhoods and cities. Floyd also trains you in using his Geo Landing Pages software to scale these out across 10’s or even 1000’s of pages quickly.

Unlimited platform access for $89 / month.

ACCESS NOW

Some Course Modules
Geo Landing Pages
Technical SEO
Seed Page Creation Training
Seed Page Creation Training
Agency White Label Collateral

About FLOYD MITHCELL
Floyd is an SEO Web Developer who’s been building WordPress web pages that dominate local search results for almost two decades now.

Years ago he came across a local SEO strategy that worked suspiciously well. The results were so good he thought it was likely a crazy backlink or some powerful combination of citations that were driving the results. He was scratching my head thinking surely this was an anomaly. He showed it to his personal injury client who at the time had been doing SEO for 15 years and he said “BAHH, Google will tank those pages sooner than later.” It’s been almost 7 years and… well, the pages have sustained their rankings and they have done so across multiple industries.

The method he discovered led him to develop an agency operations and local SEO toolkit Geo Landing Pages.

Local SEO
All-in-one local SEO training that will move your local SEO to the next level. Based on using WordPress, Jason packaged his techniques developed over 10 years into a series of 43 practical ‘over the shoulder’ videos that will help you get a clear local SEO strategy for yours or your client’s business to dominate in map packs and local search.

BUY SINGLE COURSE
Own this course forever – $597

UNLIMITED PLATFORM ACCESS
Unlimited platform access for $89 / month.

Some Course Modules
Module 1: Website Setup
Module 2: Tracking Setup
Module 3: Initial Research
Module 4: Maps Setup
Module 5: On-Page SEO
Module 6: Off-Page SEO

About JASON WRIGHT
While serving in the military, Jason developed a never quit attitude, this mindset helped him in both work and life. Jason gained hands on experience working in the digital marketing departments of Disney, Myspace and Playboy. He took all he learnt from these roles to take the leap and start his own business doing something he was passionate about; local SEO.

Why Local SEO? “Every local business starts with a single location, which can eventually grow into a national chain. My passion is to help those businesses grow, and local SEO is an essential part of it.”

Stemming from an analytical background, Jason has always questioned qualitative results and gave preference to quantitative tests. He is the founder of Marketing by Data, a Marketing and SEO consulting firm for corporate and small businesses. In 2019, he has helped generate over $10M for his clients.

You see visitors landing on the page in the wrong language … and they’re leaving fast
You have no idea why one page is getting no visitors, while the version in other languages is doing fine
One language version has suddenly dropped in the Google rankings
Or maybe even your entire website is tumbling down the search engine results
People come to us with these problems all the time. Because with international SEO, a lot can go wrong. But if you do it right, there’s so much to gain:

You don’t sabotage your own rankings by letting pages in different languages compete with each other
Visitors enter your site in their language … and they’re staying
You don’t get a penalty for duplicate content
So instead of losing SEO value, your site is climbing up the search results – in all languages
So how do you do it right? Good question. We couldn’t find any courses that explain this properly. That’s why we created one: the International SEO course. After this online course, you will be able to:

Pick the right keywords in different languages so your potential customers can find you
Translate SEO copy so that you don’t sabotage your own rankings
Pick the right domain structure for your international or multilingual site
Make sure Google indexes the correct page for the correct user – by implementing hreflang correctly

SEN Member Benefits

We’re considered by many SEOs to be the definitive, no B.S., ‘we mean business’, ad free, source of information for showing sites how to grab top search rankings. If your time is worth money, one look at our precise, no-nonsense approach and you’ll likely agree with this subscriber who wrote:

I have been doing SEO for 20 years – every class I take either teaches me something new or reminds me something I forgot. Donna R

Sold already? Sign up now.

You came to the Right Place if You’re Here for…

All Inclusive Support: All Your Questions Answered!
SEN’s community of Internet Marketing Experts are on call to answer ALL your questions as part of your SEN membership.

“Thank you so very much for the information from FastAnswers. Such detailed information reinforces why we will continue to remain a member. We have been with your group since 1998 and appreciate the information you provide.” – Ron F.

A Library of Professional Training Videos
Leverage dozens of training videos focused on everything from Technical SEO to Local Search w/ new videos added all the time!

“Thank you to your group for the wonderful support you offer! So exciting to keep learning something new! Thank you everyone at Search Engine News!” – Barbara S.

3 SEN Membership Levels to Choose from!
With 3 plans to choose from you can personalize the support & tools you need to ensure your website’s success.

“Got my site in front of 14 million competing webpages thanks entirely to Planet Ocean and SEN!!!!” – David D.

Award Winning SEO Tools w/ No Usage Fees
Get everything you need to be successful in one simple membership package w/ no extra fees.

“Thank you. I want to send everybody cookies, I’m so grateful for SEN.” – Tracey K.

A Monthly Podcast of Strategies & Updates
Tired of reading? Get your news in an easy to digest monthly audio file you can download & listen to on the go!

“Thank you again for the amazing support and insanely awesome value you all provide!” – Bob G.

Member Only Professional Training Courses
Get the chance to attend Certification Training Courses taught by experienced Professionals: Videos & Audio Files included!

“A belated thanks to Stephen for that spam email way back in 1997 that offered a “my dog ate it guarantee”. my SEO career launched because of you, and it’s been a great ride” – Cameron K.

ONCE a Month Reporting on Just the Strategies that Matter
An Ad-Free community known for cutting through the crap and only giving you content focused on money making strategies.

“Thank you to your group for the wonderful support you offer! One of the benefits of working in the SEO field is that it is difficult to replace someone older with years of experience with someone young. So exciting to keep learning something new! Thank you everyone at Search Engine News!” – Barbara S.

Since 1997 SEN’s expert community has worked together to provide all of our members with the support, confidence, skills and resources they need to dominate the search results, grow traffic to their sites and boost sales.

What you’ll learn
Throughout the course we will cover the topics about SEO principles, the role of keywords, what on-site/off-site SEO is, the importance of tags, how to do proper link-building and much more. On top of that, you will be able to challenge yourself with very creative quizzes to reinforce your newly gained skills.
Requirements
Basic knowledge of Digital Marketing
Description
There are 5 Modules in this course. We have put together not only generic material about SEO (Search Engine Optimization) but also dived deeper into the content of subject matter, so, ultimately, you can get yourself career ready.

– It begins with explaining to you what SEO is, introducing you to Search Engine System, and uncovering when and how it is used.

– Further on, we will jump into details of keywords, teach you the ways to do proper research, and tell you how to prevent unwanted scenarios working with them.

– Right after that, you’re going to study On-site and Off-site SEO. Those modules tell about tags, URL, website navigation, link-building, and multiple useful tools.

– In addition to those modules, we have added interactive quizzes after each module, so we want to make sure you absorb all the information thoroughly.

Once you finish all the curriculum, you’ll be surprised to find Bonus Module at the end of this course.

Who this course is for:
This course is recommended for those who are beginning their journey to become SEO specialist, and would like to get familiar with its main principles, techniques, and strategies. Those who already have knowledge in this discipline can also find a lot of useful information that can help them advance in their career.

Even if… you’ve struggled with SEO in the past

Even if… you’re new to SEO

Even if… you’re overwhelmed with no idea where to start

Even if… you’ve thought to yourself “SEO doesn’t work for me”

Meet Your Instructor: Brian Dean
Hi, I’m Brian Dean.

You may know me from my Forbes profile where they called me a “recognized SEO expert.”

More than likely you first heard of me from my blog, Backlinko, one of the most popular marketing blogs on the planet (in fact, Ahrefs recently listed Backlinko as the “world’s best SEO blog”).

As you’ll see in a minute, I recently developed an SEO system that actually works.

But you might be surprised to hear that, before I figured out the secret to first page Google rankings, I struggled with SEO.

My First Foray Into SEO Was a Disaster
I launched my first website almost 10 years ago.

And like most people, I knew that search engine optimization was going to be HUGE.

So I read everything I could about SEO from forums and blog posts.

You know the kind of stuff I’m talking about:

I kept my site updated with fresh, quality content.
I optimized my title tags and description tags.
I used keywords on all of my pages.
I promoted my content on social media.
But nothing worked.

I quickly realized that the “just publish great content and the traffic will come” approach worked GREAT for big brands.

But what about someone like me who was a one man show? How could I crack the first page?

That’s when I decided to hop off the “just publish great content” train. Instead, I’d hunker down and test everything.

And I discovered something surprising…

Then — BAM! — I Had a Breakthrough
After years of trial and error I FINALLY found something that actually worked.

It was one of those “light bulb” moments you see in cartoons.

I realized that:

Most people believe the secret to first page rankings and targeted traffic is to publish “great content”. Instead, I’ve discovered that there are certain TYPES of “great content” that actually get results.

And most important of all, you need to strategically promote every piece of content that you publish.

I turned this “light bulb moment” into a system that grew one of my sites from a blank WordPress installation into a $10k/month earner…in only 4 months.

Backlinko revenue growth
Here’s What Happened Next:
A few months later, I launched Backlinko.

When I started Backlinko, I knew that I was entering one of the most brutally competitive industries on the planet (digital marketing).

(Think about it: I’m literally going toe-to-toe with SEO experts on every single keyword).

And I knew that if my system could work in the cutthroat SEO industry, it could work anywhere.

Spoiler alert: it worked GREAT.

And thanks to the proven system I developed, I quickly hit Google’s first page for some of the most competitive keywords in the marketing field, like “on page SEO”:

“on page seo” SERP rankings
“Link building”:

“link building” SERP rankings
“Keyword research”:

““keyword research” SERP rankings
And “Mobile SEO”:

“mobile seo” SERP rankings
As you might expect, these first page rankings generate hundreds of thousands of targeted visitors every single month. In fact, here are last month’s traffic stats from Google Analytics:

Google Analytics stats
And I should point out that these visitors that come from Google aren’t tire kickers. Because a good chunk of my site visitors invest in my SEO training products, I’ve quickly grown Backlinko from a brand new blog to a 7-figure business.

That’s When I Asked Myself: “Could This System Work for Other People Too?”
I was 2 for 2 with my unique SEO system.

But I wanted to see if my system could help other people too.

So I turned my new approach into a step-by-step SEO training course. And I called it “SEO That Works”.

(Not the most creative name. But it gets the job done )

Then, I invited a small group of people to join the program and test out my SEO strategies for themselves.

After this training…
You’ll create the optimal site structure for visitors and search engines alike
You’ll be able to rank for important keywords with powerful SEO landing pages
You’ll be able to improve traffic to your most important sales or blog pages
Your internal links will keep people on your site longer
You’ll know how to categorize and tag your content
You’ll be able to maintain your optimized site structure by using redirects
And you’ll be ready to develop a great, holistic content strategy. SEO simply can’t be boiled down to one topic. That’s why we have great follow-up lessons on Content SEO within reach in our Yoast SEO academy premium subscription!

Get the Yoast SEO academy Premium subscription ▸
$499 for 9 courses, certificates and badges
This Site structure training is for you because:
You’re struggling to make your most important pages rank
Your most important pages aren’t getting the most traffic
You want to maintain control over your content on your growing website
You want to improve sales by setting up an effective internal linking structure
New articles aren’t showing up in the search results

Get the Yoast SEO academy Premium subscription ▸
$499 for 9 courses, certificates and badges
What topics are covered in this Site structure training?
Introduction to site structure
Why Google needs a good site structure to rank your pages
The basic elements of a good site structure: site organization and contextual linking
Why site structure is a problem no plugin can solve, and you have to do it yourself.
How more visitors will end up on important pages with a clear site structure.
Organizing your site
How using categories and tags help SEO by organizing your site
How to set up a good menu and breadcrumbs
How archive pages help you rank for important keywords
Contextual linking
How to improve traffic and sales by using links within your content
How to make sure people will actually read your most important content
How to tell Google which page you want to rank
Landing pages
How to structure a good SEO sales page
How to structure your most important blog posts
Maintaining your site structure
Why maintaining your site structure is important
How adding redirects helps you to manage content you want to delete
How to prevent pages from competing for rankings
How to make sure your linking structure stays effective when your site grows
After this course, you’ll be able to optimize your site structure, but what about your content? Is it in line with your visitor’s needs? Are your texts well-written and optimized for search engines? Take the Yoast SEO academy Premium subscription, and learn how to elevate your content with expert keyword research and flawless SEO copywriting!