Currently CMO for OTC Trade, Marketing Advisor for Wealth Square SAS and NULS.io

His recent projects include the BC Government (BC Legislative Assembly), QRC HK Limited, Siemens Canada, Allstream, IDC/IDG Canada, E&Y (Ernst & Young), and Disney.

Al is formerly Principal Consultant to InfinitoDAX, and was Head of Business Development for QRC (RegTech) Advisory and Investment firm based in Hong Kong with offices in Vietnam, Singapore, Tokyo, and Kuala Lumpur; a group of companies with 300 employees. He is also has been an Advisor to several blockchain clients: HashChi / Crip.to, StartupTV and Nomisma in Hong Kong, and formerly CMO of BitCover, former VP of Marketing and Business Development for 2 blockchain firms (raising $35 MM in an ICO). Working with industry’s leading / best, Blockchain consultants including Michael Terpin, Brock Pierce and Scott Walker, PR Firm PCG Advisory (NYC), and CoinCircle, and family offices, institutional investors and private equity. 5000 contacts of investors and family offices. Produces trade/road shows, private dinners / investor events, booth and demo presentations speaker support, and show setup and teardown for 8-country/16-city tour.

Between 2000 and 2004 in San Francisco, he ran a B2B marketing communications agency with clients in the US and Middle East. Prior, Al held project management and creative roles at SMG, in Redwood City, for clients that included Adobe, Apple, Disney, Digital, IBM, Intel, Kodak, Motorola, Palm, PowerPC, Intel, HP, SGI, Sun Microsystems, US Department of Defense, WebTV, and Xerox. He started his career at O&M/Direct on Microsoft, Intel and Visio in Seattle.

Al earned an MBA from the Rotman School of Management, University of Toronto, in Global Management and Strategy Consulting, a Certificate in Managing Complex Product Development Projects from the MIT Sloan, and a Bachelor of Commerce and Business Administration in Marketing from the University of British Columbia.

Al is a Board Director for the BC Borstal Association, and a former Board Director for the American Marketing Association (Toronto and BC Chapters), Metro Vancouver CrimeStoppers Foundation, Burnaby Hospice Society and AIDS Vancouver. He was part of the Marketing Hall of Legends Canada, and sat on the marketing steering committee for VanCity Savings. He worked on Branding for the Human Rights Campaign, Atlanta and Maitri Compassionate Care in San Francisco.

Wishing everyone well and safety during COVID-19.

You might have standard office hours, but your website is a powerful tool that speaks for you even when you’re off the clock. Is it saying the right things to the right people?

I help creative brands stand out in the online sea of sameness with audience-focused copy rooted in your unique brand voice and voice-of-customer data. If you’re looking to level up your sales copy, we should talk.

“…ALEX IS A HIGHLY PROFESSIONAL COPYWRITER and a pleasure to work with! I love the communication with here. From reading the briefing with care to research the details and finally writing amazing copy with her amazing skill of empathy is outstanding.”

Clicks are hard to get (and expensive to buy!)
Writing quality web copy is hard.
With no targeted strategy, producing content is a waste of time and money.

Without the right words, the skeleton of a real-world marketing campaign is a hollow digital carcass, without the beating heart that actually makes things move.

…and all the reasons you do what you do in your business doesn’t happen until your messaging converts.

DON’T WORRY… you’ve come to the right place.

I help hard-working entrepreneurs, consultants, and service-based businesses connect with their ideal audience by implementing proven copywriting techniques, so they start growing at a brisk pace.

With 6+ years in content creation and digital strategy consulting, it’s fun seeing brands acquire qualified prospects using simple content marketing funnels.

… and this is what clients are saying about my five-star results (right here on Upwork!)

“Varun is a professional’s professional. This is the first of many projects I plan to undertake with him.”
– Paul Oppong, Author & Management Consultant

“Varun gets the brief and accomplishes the task, No mucking around. …He is my go-to guy and I highly recommend Varun. You won’t regret…”
– Shinoj K, Realistic Marketing [Project #1]

“Very Fast to respond. Wrote a very sentimental about us for my website. Would 100% refer to anyone in need of a writer.”
– Alex H, Sykik

“I was VERY impressed with the work Varun completed for me.”
– Dustin H, The rock star academy

“Varun did a great job at humanizing our technology, for our target market.”
– Riya C, Lead Content, Now Floats

“The quality of work is exceptional. You will get the type of content you have been looking for. Superb feel and creativity.”
– Shinoj K, Realistic Marketing [Project #2]

“Varun did a tremendous job crafting the ultimate guide. One of the best writers I’ve seen on the platform. Highly recommended.”
– Danko K, SaaS Consultant

“Varun is a Genius. His writing is Brilliant. If you are thinking about hiring Varun, do not think twice. I often feel that I underpaid him.”
– Rohit Tripathi, Managing Director at Inkhive Designs

As a skilled writer and content marketing strategist, I have:
Produced scores of articles for entrepreneurs, c-suite executives, and consultants.
Successfully crafted conversion copy for websites, landing, & sales pages.
Launched blogs for startups (starting from scratch) and established businesses.
Ghostwritten books for professionals who want to build a rad brand.
Worked as a beta-tester for innovative products, services, and courses.

That’s why I am in a unique position to save your PRECIOUS TIME.

You see, unlike 90% of writers and strategists on freelance platforms; I’m a TRAINED professional — which means I’m perfectly positioned to be your “Unfair Advantage Over The Competition.”

A big claim! Yeah.

But trust me – I’ve been here a while and carefully studied what’s on offer (especially on upwork.)

Fact is, when you find an “average” writer to craft the copy/content/strategy for your business.

What you’ll end up with is a bunch of pretty words… but no real results.

That’s NOT what I’m here to do!

I have a carefully devised method to plug into the heads and hearts of your ideal prospects.

A mechanism that moves the reader to YES using voice-of-customer data, proven frameworks, and tested writing techniques.

… and a “conversion copywriting certification” from CopyHackers or “content marketing minidegree” from CXL are not the only reasons that I’m able to deliver top results,

I’ve also invested my precious time to acquire the “right” education, keenly studying the tactics of pros like John Carlton, Clayton Makepeace, Gary Halbert, Joanna Wiebe, and Ash Ambirge.

… and with over six years of “rubber meets the road” experience working with a wide range of mass-market and niche businesses, I’ve been able to put all these learnings into action.

A trained writer should be able to look at your offering from an outsider’s point of view (to send the right message to the right prospect at the right time.)

This involves understanding human psychology, user avatars, target markets, and other forms of business skills. Clearly, there’s a lot more that goes behind the scenes than the naked eye can see.

Let’s figure out what problems you have… and then create custom-tailored solutions for those problems.

If you’re interested in finding out more or moving on to the next step, I’d love to hear what you’re looking for.

Contact me, and we can schedule a free 10-min call where I can try to understand your needs and see if we’re a good fit.

To your success,
Varun Sharma
I work with ecommerce brands and online entrepreneurs who want to make more money from email.

If you have the feeling your email list isn’t making you as much as it should, you’re probably right. But here’s the thing – most of your competitors aren’t making as much as they should from email either.

Right now, you have an opportunity to skip right ahead of them and up your conversions and revenue – just by sending a few emails.

Of course, it’s not quite that simple. I’ll need to dive deep into your data and get to know your customers inside-out before I plan and write your emails.

Here’s what we might do:

A non-creepy abandoned cart sequence to bring those ‘oops I got distracted’ buyers before you lose them forever (if you don’t have one of these yet, it’s the surest way to see some quick success).

A post-purchase sequence designed to up your retention rates by giving your customers the appreciation they deserve.

A nurture sequence designed to move new subscribers from tentative interest to full-on fandom.

Regular broadcast emails designed to entertain, flatter, surprise and simply keep you right at the top of your subscribers’ minds, week after week.

A launch sequence for your new course or product that’ll have people battering down your order form to get in before the cart closes.

What’s different about the way I write emails, compared to other copywriters and email marketers?

I don’t rely on heavy design to do the work – the copy’s what counts (have you ever bought something because you liked the pretty colours in the email? Me neither).

I write personal, story-based emails that allow your subscribers to laugh with you, cry with you and know that, when the time is right, you’ll be the PERFECT person for them to work with.

It’s not about selling hard every day. It’s not about sending dull newsletters that never sell or even get read. It’s about selling through realness, connection and empathy. And having a bit of a laugh along the way too (because if you can entertain your audience, why wouldn’t you?).

Does it work? I can tell you that I regularly achieve open rates of 80%+ on a nurture sequence, 50%+ on launch sequences and 40%+ on regular everyday broadcast emails. Click rates of 10 or 20% (sometimes more) are pretty common in my world too.

I’m also told I’m pretty good to work with too, getting comments from clients like:

“Alice is exceptionally talented and an expert in her field. She is intuitive, genuinely passionate about getting the best results for her clients and is very generous with her time. Her expertise is to be commended and I cannot recommend her work and her integrity highly enough.”

And…

“I couldn’t recommend Alice highly enough as both a writer and a trainer! Alice turns plain copy into something exciting and enjoyable to read, her work is always on point and exactly what we need.”

When you’re writing emails that need to sell without compromising your integrity, ethics or the trusting relationship you have with your audience, this is what you really need your copywriter to do:

Carry out deep research into your audience and what they believe, feel and want.
Gain a perfect understanding of the language your audience uses AND your brand voice.
Write every email with the intention of helping your audience believe that you’re the one that can help them have the life they want and deserve.

When you work with me, I’ll kick off with a briefing call where I’ll dive deep into your business, audience and goals. I don’t have a standard briefing template or checklist – instead, I spend time before each call working out what unique questions I need to ask about YOUR business. That way, we don’t waste time talking about irrelevant stuff, and I don’t miss the good stuff I really need to know if I’m going to write copy that actually sells for you.

So, wanna work with me? Awesome….

Just one thing I need to know first. Are you open to me writing emails that treat your subscribers like friends? As that’s what I write – because who wants to read an email from a business when they could read one from a friend?

And are you also open to emailing probably just a little more often than you’re 100% comfortable with?

If so, we’re good to go. If you’d rather send out a fortnightly newsletter telling your subscribers about your latest team awayday, we’re probably not a good fit.

You should probably also know that I tend to be pretty fully booked with long-term clients, so it’s worth getting in touch sooner rather than later if you’d like to talk about working together.

I can sometimes squeeze in a small job within a week, but no guarantees. Waiting times for larger projects can be 4 weeks+.

Ready to have a chat? Drop me a message to let me know what you think you need.
PS. For my client’s privacy, I intentionally keep a light portfolio on upwork.

Creating a central theme, style, voice, and online personality for a brand is what I do best. My goal is to use my creativity and expertise to ultimately build a strategy from the ground up or revise your current strategy in order to increase reach, influence, engagement levels, follower base and optimize content to make sure it’s getting the attention it deserves.

I love innovating on social media strategy and making social + digital dreams come to life.

I am certified in Advanced Google Analytics, Inbound Marketing, Email Marketing, Advanced Social Media Strategies, and Social Media Marketing. I have experience in website copywriting and am an expert with the following platforms + programs:
-Instagram
-Pinterest
-YouTube
-Facebook
-Twitter
-Sprout Social
-Hootsuite
-HubSpot
-Buffer
-Canva
-Later
-Photoshop
-InDesign
-MailChimp
-Constant Contact
-WordPress
-Influencer Marketing

Please let me know if you have any questions in regards to my work and capabilities!

Brand Strategy
———-
• Market research
• Brand positioning
• Brand Architecture
• Brand story, tone of voice & key messaging
• Brand PRISM
• Brand persona
• Brand analysis
• Brand Identity
• Customer value proposition
• Brand Playbook
• Go to Market Strategy
• Start-up Pitch Deck

Digital Agency Skills
———-
• Search Engine Optimization
• Pay Per Click Marketing
• Inbound Marketing
• Content Marketing
• Facebook Marketing
• Instagram Marketing
• Twitter Marketing
• Ticktok Marketing
• LinkedIn Marketing
• Social Media Marketing
• Content Writing
Web Development
———-
• Custom CMS Development
• Custom WordPress Theme Integration and Development
• Ready-made WordPress Theme Integration
• Custom eCommerce Development
• Magento Platform
• OpenCart Platform
• Prestashop Platform
• Codeigniter Framework
• Payment Gateway Integration
Designing Skills
———-
• Web Designing
• Graphics Designing
• Logo Designing
• Packaging Design
• Print Ad Design
• Illustration
• Flyer Design
• Brochure Design
• Branding
• Embroidery Digitizing
• Presentations and Keynote

Creative
———-
• Marketing Campaigns
• Cinematic Copywriting
• Visual Audio (V/A) Board for DVC |TVC
• Film Storyboard
Animation
———-
• 2D Animation
• 3D modelling
• 3D Animation
• Explainer Videos

I was only 15, and it was my first time out of the US. I didn’t know it at the time, but this would become a defining moment in my life that would forever shape the way I see the world.

A girl with long, black hair jumped out of the bus behind me. It was Kana, a girl from my school I had met a week before. “Do you want me to walk you to class?” she said.

I was grateful to have one familiar face in a sea of strangers. She led me to my classroom, and after I gave a short greeting (in broken Japanese, no less), I sat down in my seat.

I looked around the room as the other students laughed and talked about their new classmate, the only American in the whole school. They were flirting and telling jokes and stuffing food into their mouths before class began.

And it was in this moment, that this 15-year-old who knew nothing about the world beyond her own home, made a startling discovery.

“They’re just like me!”

This might sound crazy to you, but to me, it was a revelation. I had always imagined that the kids on the other side of the world would be completely different. They would talk differently, have different interests, and be the opposite of whatever it was that I thought was normal.

But none of that was true. At their core, they were just like my friends back home.

This was a lesson that has stuck with me ever since. It defines my work as a copywriter: We are all the same, deep down, and we operate out of the same desires.

The reason why people choose any brand, product, or service boils down to the same things: desire for safety, desire to belong, desire for status, and so on…

Now let me ask you: What made you read this far into my profile? I haven’t mentioned my qualifications or what I do yet. I haven’t launched into a sales pitch to get you to hire me. Why is that?

Because I started with a story. Stories grab attention. Once you get started, you have to know how it ends. And that’s not all.

Stories also:
– Help us relate: We feel closer to a person when we hear their stories
– Help us remember: Much of human history was preserved just by being told and retold in stories
– Make us care: People are more likely to take a stand on an issue if they hear the story of someone affected by it

You can’t match the power of a good story behind your brand or your product. This is what makes brands like Nike, Amazon, and Apple great.

Nike’s story isn’t about an athletics wear store. It’s about a champion of the strong, of the people who don’t make excuses.

Amazon’s story isn’t about a huge warehouse. It’s about a caring companion who brings families closer, sparks romance, and helps friends make special memories together. And you can do this too.

Your story can win the hearts of your customers. It can keep them thinking of your product long after they leave your website. And it can help people make the decision to buy.

Like my previous client, J., whose story of watching the women in his family fall into bad health propelled him to open a fitness coaching program to help women over 40 live strong and healthy lives.

The story we wrote resonated with his customers and he sold $9000 worth of coaching packages with just one email.

I want to help you do this, too. Let me help you find, develop, and use your stories to strengthen your brand and make people fall in love with your products.

Get in touch now by pressing “Invite to Job.” If you don’t have a project in mind yet, that’s okay. You can click “Save” to bookmark this profile for later.

Here’s what clients are saying:

“Amanda is my go-to for copy and content development.”

“Amazing human and great work. I have already contracted her to complete all of my web content.”

“Fantastic professional. She truly is a great asset to my brand development team.”

My schedule fills up fast, so click the “Invite to Job” button now to save a slot for your project.

Thanks for reading!
Amanda

I am a Digital Marketer-Certified content marketer with a BA in writing. I have over ten years of copywriting and web writing experience. In my freelance work, I’ve written primarily for B2B clients in high tech, manufacturing, education, and eCommerce.

As an UpWork veteran with nearly 10 years of marketing experience, I always strive to provide top-notch work, excellent communication and reasonable expectations.

I provide social media management, content creation and 1-on-1 consulting and corporate/team trainings on a variety of subjects.

★ HUBSPOT CERTIFIED : Social Media Marketing

I have had clients in a variety of industries, including but not limited to B2B, health, wellness, fitness, nutrition, education, wine and spirits, restaurants, hospitality, travel, real estate, coaching/consulting, personal brands and non-profit management.

I have led the charge on a variety of campaigns, working with some of the nation’s top educational institutes, non-profits and businesses of every size. I have developed strategy, grown social audiences, managed intense content calendars, overhauled hashtag banks, curated lengthy lists of niche-specific influencers, coordinated global influencer campaigns, and so much more.

I look forward to working with you!

Hi! My name is Ana, I have 10 years experience in digital marketing and social media for all sorts of industries including: health, retail, tech and consumer. I’m passionate about providing fantastic connections with the audience, a great experience, effective strategies and crafting great content pieces for blogs, landing pages, and social media.

What can I do for you?

– CREATE, PLAN OR EXECUTE A MARKETING STRATEGY:

I can work individually or with your team in creating all your digital strategy, running your platforms, generating all content and working with your data to provide excellent results. My experience is pretty extensive as I´ve worked with social media, email marketing, web, content and creative digital writing.

– SEO CONTENT WRITING :

I research, select and define your main content strategy keywords and based on that write all relevant content for your blogs, landing pages, white papers, social media content, or even event materials.

– PROJECT MANAGEMENT:

During the last years, I´ve been able manage different types of projects related to launching, branding, content generating, influencers, and innovation in marketing. I´ve worked with personal brands, SMBs, NGO´s and corporations in defining action plans for brands and companies.

Besides that:
– You get a fully bilingual -English and Spanish- marketing expert
– I am also experienced in event planning and on-site events
– Following trends is my day to day, so I’m highly updated.
– Proficient in main social media platforms
– Experienced in Project Management systems like Design Thinking, Lean and Scrum.