Digital Marketing Analytics – Advanced Attribution using R

Description

Digital Marketing Analytics – Advanced Attribution using R
4 Attribution models showing how to measure digital marketing channel ROI on your bottom line using R programming.

What you’ll learn
How to calculate Digital Marketing ROI using 4 different types of attribution models
Basic R Programming
Excel
Calculate metrics to determine which channel provides the highest financial returns
Requirements
Basic Excel formatting
Basic digital marketing channel terminologies like Google organic, paid ads, utm, etc.
Basic Google Analytics
Probability & Statistics knowledge helpful but not required
Description
Do you want to know how much revenue your digital marketing campaigns produce for your organization? Are you curious to understand the impact of each and every one of your digital channel’s touch points on your bottom line? Well, you are in the right class! With only a handful of FREE tools you can do that immediately upon completion of this course in just a few hours!

This is a live lecture session broken out into different sections that will teach you the skills and programming templates you need to calculate the true bottom line ROI of your digital marketing campaigns beyond just first/last touch attribution.

Focused on practicality more than theory, upon completion of this course you will be able to apply your knowledge immediately with minimum experience in Data Science. In addition, learning a statistical analysis tool like R could give you a major edge in the marketing field!

Who this course is for:
Marketing Analysts
Marketers
R programmers
Data Analysts
Digital Marketers