Analyzing the Results of Your Email Marketing Campaign

Description

Analyzing the Results of Your Email Marketing Campaign

Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.

ABOUT THIS COURSE

Email marketing campaigns are anything but “set it and forget it.” Email is more like “set it, check it, reset it, tweak it, reset it again, segment it…” until it’s finally time to monitor and report results!

In Analyzing the Results of Your Email Marketing Campaign, you’ll learn just how to track the performance of your email campaign while it’s underway and then analyze the overall results once it’s completed.

Your measure of success for any campaign is how well it delivers on the goals you’ve defined. See how to quickly assess if your campaign is falling short or exceeding expectations. You’ll learn to select the right key performance indicators for each campaign… how to turn a maze of numbers into insights you can use to improve future performance… and just how to share what you’ve learned with stakeholders to gain buy-in for future campaigns.

LEARNING OBJECTIVES
1 Review email analytics data to assess how well your campaign is meeting stated goals
2 Use analytical tools to perform campaign analysis
3 Analyze and compare the results of different email campaigns
4 Report key findings on the effectiveness of your email marketing campaign to stakeholders at your organization