The Fundamentals of SEO Client Prospecting
The Fundamentals of SEO Client Prospecting
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Description
The Fundamentals of SEO Client Prospecting
About this course
What is client prospecting, and why is it so important?
SEO client prospecting is an essential step in client acquisition, as it creates a pipeline of potential customers, provides a narrow focus on the right accounts, and helps to position an agency as a trusted advisor. However, before learning how to prospect, it’s important to know the who, what, and why.
In this course, we explain the basics of SEO client prospecting, including:
The definition of prospecting
Why it’s so essential before you approach a client
What happens to your sales funnel when prospecting is missing
What is Lifetime Customer Value (LCV)?
Why LCV matters
How to calculate LCV
The Client Sales Funnel
Where prospecting falls in the Sales Funnel
What are Buyer Personas?
How to create Buyer Personas for prospecting
By the end of this course, you’ll have a firm understanding of the fundamentals of prospecting for a client, and a solid foundation for learning best practices.
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