Introduction to Strategic Store Content
Introduction to Strategic Store Content
Pricing
- Free
Description
Introduction to Strategic Store Content
In this course, you’ll learn the fundamentals of creating strategic content for your online store that will have a strong ROI.
This course is created and taught by Arianne Foulks, founder of Aeolidia, a design and development agency that has been working with designer and artisan businesses for over 16 years.
In this course you will discover:
How to optimize your website, by focusing on best practices
Each page on your site can be optimized to lead potential customers through checkout.
Use Arianne’s best practices to optimize your site
Case studies from entrepreneurs and how they optimized their store content to increase sales
Overview
Introduction to the Course
01 |The Foundation of a Profitable Website
Making Your Website a Steady, Profitable Sales Channel
What to Prepare Before This Work
02 |7 Pillars of Strategic Online Store Content
Homepage Content & Messaging
Product Photography/Video That Tells a Story
Product Descriptions That Sell
Storytelling For Your Brand
Signs of Life
Reassurance and Trust
03 |Putting It All Together
How to Measure Success
Congratulations and Next Steps
Features
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