Business Strategy Tutorial: Creating Buyer Personas

Description

Business Strategy Tutorial:
Creating Buyer Personas
FREE Lesson

If you want your company to grow better, you need to have a deep understanding of your ideal customer. Not everyone is going to buy your product, nor should you want them to. To get there, we recommend creating a buyer persona. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Essentially, it’s a definition of your ideal buyer presented in such a way that it sounds like it’s talking about a specific person. In this lesson, learn how buyer personas can help you internalize and get into the mindset of your ideal customer.

Lesson Details:
2 videos

16 minutes

Lesson Description:
If you want your company to grow better, you need a deep understanding of your ideal customer. To get there, we recommend creating a buyer persona. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. It’s essentially a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. This makes it easy for your team to remember your persona and keep them in the front of their minds.