Inbound Marketing Training: Inbound Marketing Fundamentals

Description

Inbound Marketing Training:
Inbound Marketing Fundamentals
FREE Lesson

Inbound marketing is a cycle of attracting, engaging, and delighting people. By creating content that educates and informs your prospects and customers with context, clarity, and creativity, you can start to build trust and establish yourself as a thought leader in your industry. With inbound marketing, your content becomes part of a cross-channel holistic experience comprised of compelling conversion opportunities and exciting offers. With this content, you’re able to build a relationship with your visitors, to gather information, and learn more about each individual. By taking this relationship-focused approach to marketing, you’re not just solving for your prospects’ immediate needs, but also enabling their long-term growth. The value and insight your content provides enables your visitors to critically examine their problems so that they eventually arrive at the most natural solution. Understand why inbound is transforming the way you market and learn some best practices that you can start applying today.

Lesson Details:

3 videos

24 minutes

Lesson Description:
Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed and will continue to change, buying behavior will continue to change. Learn how your marketing can adapt and evolve to match buying behaviors.