Content Marketing Lesson: The Power of Storytelling

Description

Content Marketing Lesson: The Power of Storytelling
FREE Lesson

Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you a reason to communicate and relate; stories are stimulating and give you something to believe in; stories make you feel better, smarter, safer, or even loved. Business storytelling is similar. It’s about creating alignment between your business and your prospects and customers. But telling your brand’s story is more than what you write on your website, your blog, or even social media. It’s your value and your mission, and how you communicate that consistently to your audience – wherever they are. This lesson discusses why you need a story a business and what that looks like.

Lesson Details:

3 videos

23 minutes

Lesson Description:
Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? How do you create content that aligns with your purpose or mission? These are all concepts that we’ll discuss in this lesson.

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