7 Ways To Improve SEO with Question Keywords

7 Ways To Improve SEO with Question Keywords
How people search on Google is changing.

Searches are becoming more complicated, more specific, and longer.

When people turn to Google for help with something, their search is often written in the form of a question.

They might ask when a new album is being released, the name of an actor they saw in a movie or how to use a tool or product.

Whatever the search query, these are examples of the rise of question keywords.

People are always going to ask Google questions. And these keywords will only become more common as voice search becomes more popular.

Ready to help your clients find and target question keywords?

Let’s go.

Question Keywords & Semantic Search
So, what are question keywords?

Well it’s pretty obvious, but in case you need a definition:

Question keywords are used when a person types a complete and specific question into Google.

For example, instead of using a general keyword like “Diabetes”, a question keyword would be “how do I know if I have diabetes?”.

You might be wondering why question keywords are important?

Ever since their Hummingbird update, Google wants to show more relevant and helpful results to their users. This personalized approach uses what Google calls “semantic search”.