Psychographic Segmentation 101: Boost Conversions Using The Power Of Data

Psychographic Segmentation 101: Boost Conversions Using The Power Of Data
Consumer psychographics as we know it today was formulated almost 50 years ago in what originally started out as consumer behavior research. Over the years, B2C psychographics has been refined into a powerful sales intelligence tool that many large corporations including Best Buy, IKEA, Porsche and BellSouth use to structure their market strategies and boost conversions.

This enabled marketing and sales teams to carve out inch-perfect strategies that specifically target requiting audiences based on the psychological factors they consider dear. The resultant success of B2C psychographics further led to another proposition — B2B psychographics. As traditional wayward methods of sales targeting eroded with the rise of data driven sales intelligence, it was only wise to turn the tables around and use tools such as psychographics on businesses themselves — employees, managers, key personnel, members of management.

Fast forward to today, psychographics allow marketing and sales teams to target only the prospects that have the highest probability of reciprocating the demand for your product or service. Integrating extrapolated psychographic data into your market strategies can help you improve your deal conversion rates and reach out to the right target audience. Psychographics enable your business to assemble inclusive campaigns, strategies and content that dramatically boost conversions. But first:

What is Psychographic Segmentation?