Email Marketing Lesson: Using Lead Nurturing to Develop Relationships

Description

Email Marketing Lesson: Using Lead Nurturing to Develop Relationships
FREE Lesson

Lead nurturing is important to inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. As an inbound professional, you might ask yourself, “How do I connect with my prospects and turn them into customers in the most helpful way?” Lead nurturing is the answer. Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action. Lead nurturing is the timely, efficient, and targeted approach to connecting with your contacts. And by taking this kind of approach, you can deliver helpful content with the right context. So the big question you need to answer is what makes lead nurturing so important to your success with inbound marketing? It’s important to know where your lead nurturing efforts fit into the inbound methodology. How are you going to use lead nurturing to achieve your goals?

Lesson Details:

3 videos

32 minutes

Lesson Description:
Lead nurturing is important to inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. In this lesson, you’ll hear from industry experts on how to develop relationships through lead nurturing. Learn the foundations as well as how to start implementing lead nurturing in your business.